La Aventura Semiologica Roland Barthes. Paola Gallego. Loading Preview. Sorry, preview is currently unavailable. You can download the paper by clicking the. LA AVENTURA SEMIOLÓGICA. ROLAND BARTHES. María José Méndez. Download with Google Download with Facebook or download with email. Academia. Barthes Roland La Aventura Semiologica (pag) PDF WITH TEXT download · download 1 file · SINGLE PAGE PROCESSED JP2 ZIP.
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Recognize the social, economical and cultural role of brands and their place in the marketing communication context, mastering concepts, dimensions and basic techniques for its creation, management and activation; 4. Master strategic principles of Institutional and Marketing Communication concerning Social Media, its main trends and problems; 5.
Question commonplaces and preconceived ideas about communication, speech and Media. Learning outcomes and competences Skills and Learning Outcomes: After the successful completion of this course unit, students should be able to: 1. Define and to distinguish the principal schools and scientific models of Communication, differentiating the notions of information, meaning, communication and persuasion, and interpret some of its applications in the spheres and professional activities of Communication; 2.
Identify, describe and relate the technical and professional scope of the Institutional Communication branding, publicity, advertising and the "life cycle" of the Communication Plan, and its transformation and growth in digital, applying in practical situations and concepts and tools for strategic planning; 3. Apply strategic principles and professional technics of Institutional and Marketing Communication concerning Social Media, knowing its trends and risks.
Working method Program I. Communication and Brands Semiotics and Branding.
The brand: goals, evolution and trends. Notoriety and prominence; reputation and longevity; interaction and engagement. Activation strategies and practices. Corporate identity in organizations. This affects overcoming or not the theoretical classroom and practical health center service dichotomy, an international goal of nursing curricula. This significant issue demonstrates the usefulness of Comparative Education [ 24 ], even at a noninternational level.
Students and mentors met to agree to new targets, to assess which ones have been accomplished and which have not, and to promote self-evaluation and reflection on learning.
The assessment done in the middle of the internship is regarded as a guide for the student.
It is useful to show the students about whether to try harder or to congratulate them if they're meeting the expectations. The British curriculum is characterized by giving importance to humanistic subjects related to nursing care and less value to subjects considered fundamental in Spain, like anatomy or physiology. Internships have a longer duration and, once graduated, the newly registered nurses must carry out a compulsory adaptation period that will monitor their practice, under the supervision of more experienced staff.
Other differences found were the entrance process for the university, which is an interview and not a governmental exam; the compensation of the internship, not remunerated in Spain; and the complete funding of the career. Theme 3: Structural Differences in Nursing Organizational Schemes The foremost theme in all the clinical practice diaries was the minor technical training of the lowest bands of nurses in the United Kingdom.
It is quite recurrent in the narratives the fact that they do not perform invasive and some noninvasive procedures unless they have received additional training.
One of the things that had drawn the attention of my tutor is that we do not have to pass a course to learn how to take blood, but we learn it during our internship, since they do have to do it. On the other hand, the high nursing specialization and the existence of bands and different levels of nursing surprised the students. Nurses are grouped into three broad categories: general staff nurses, nurse practitioners, and sisters, the range of responsibilities being the main difference among them.
For example, the nurse practitioner may prescribe medication, and the sister handles the supervision of the unit. The students described practitioner nurses as much more autonomous in their work, as substantially updated on procedures, and with a high capacity of care management.
Plus, this group organized expert committees. There are nurses specialized in ulcers that form a committee, responsible for assessing and guiding the dressing treatment of those patients with an ulcer. The students also believed that caring was more geared towards patient comfort and more individualized, something that was observed in the helpful attitude of the team and the ongoing communication with the patients to cover their needs.
To be at their service in all their needs, either bringing towels, food that has been left in the fridge, helping them changing their position, serving more coffees and teas, meals, etc.
The students highlighted the importance of a comprehensive and detailed record, where all the information related to the patient and nursing activities was registered through standard forms, charts, scales, or score sheets. It becomes quite stressful to have so many scales for everything, but in the end when you get used to it you see it's really necessary. The students believed that care planning was better, probably due to the completeness in the register.
They indicated that there were care plans for each problem or procedure and that care is delivered in a very homogeneous way and quite adjusted to the theory.
They highlighted the continuous assessment above all other stages of the nursing process. They also referred to the public inspections of hospitals and audit of care plans that the National Health Service executes.
The Semiotic Challenge
Constantly, all units are visited by inspectors from the hospital or the National Health Service to ensure that work is done correctly. They usually ask for care plans and interview patients to assess nursing care. I think that motivates nurses to do the best job possible.
In the United Kingdom they may be extremists, and they want to have everything under control, minutely calculated, signed and dated. The double check involves checking and registration by two nurses of any activity that can entail the minimal risk, as the administration of medication which remains locked, intravenous therapy, even if it is just a saline with ions or insulin, and counting drugs, particularly opioids.
Another difference at the structural level is the rigorous performing of infection control. A weekly general cleaning is done in all units, and once a month the committee in charge performs an inspection. Several of the students refer to the use of disposable plastic aprons distinguished by a colour code indicating which one should be used for each situation: yellow if there is risk of infection or in case of isolation, green to serve and collect food, blue for grooming, and white for wound dressings.
A strong focus is placed on both nosocomial disease control and quality of care. This fact can be related to the ideological component of the British health system, since, as Habermas notes, control techniques in institutions act as an audit of the technical quality of the tasks entrusted to these institutions [ 25 ].
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Otherwise, the existence of strict control mechanisms in some health systems, while others just reflect it on paper with a pure appearance almost exclusively formalistic and bureaucratic, causes disorientation and anxiety in students and professionals from different health systems.
This complex phenomenon can only be clarified and distinguished by applying the methods of Comparative Education [ 8 ] and critical thinking [ 25 ].
Theme 4: Enriching Overall Experience The experience of the exchange program was described as hard and productive. Most of the students explained how the contrasts in nursing between Spain and Britain have made them think of the strengths and weaknesses of each system and gain a broader view of Nursing Science. Knowing how other health systems are has allowed me to see clearly what are the strengths and weaknesses of our own and to recognize how I can improve as a nurse.
Instance: 2018/2019 - 2S
Several participants pointed out the personal and professional growth, especially in terms of communication with the patient, as the most significant result of their experience abroad. I would have never thought that three months away from home could change both the approach that I have about myself, my future as a nurse, my place, my life project and the perception that I have on many things. Implications for Practice Reflection process and critical thinking have been explained and analyzed following the students' experiences written in their clinical practice diaries, therefore demonstrating the relevance of the clinical practice diary as a facilitator of reflection in action, peer, and self-assessment.
The relationship between learning patterns and personal and academic factors, a matter of great importance when the context is different, has also been reflected in the clinical practice diary.
The combination of Comparative Education and the clinical practice diaries has shown itself as a relevant tool to clarify the ideological and cultural connections that underlie educational and health systems. It has also provided an overview for the establishment of international comparisons that will contribute to a better command of the nursing culture and curricula.
International Appraisal of Nursing Culture and Curricula: A Qualitative Study of Erasmus Students
Limitations and Future Research Data could have been collected up to theoretical saturation, but this was not possible because of the small sample available. Theoretical sampling could be performed to gain a deeper understanding of the analyzed cases and thus facilitate the development of and analytic frame. Channeling the students' experiences throughout the teaching-learning process has provided a new insight into nursing culture and curricula. The comparison of narrative materials of Erasmus and non-Erasmus students, or the comparison of British and Spanish student's experiences while on exchange programs in Spain and the United Kingdom, respectively, may also enrich the understanding of the cultural values and behaviours that lie beneath the educational and health systems.
A comparison of clinical practice diaries written by students, lecturers, and other professionals graduated nurses, social workers, psychologists, etc. Considering policy, students have emphasized the need for nursing in the United Kingdom to be less bureaucratic, while in Spain a less technical and more humanistic and patient-centered focus should be approached.
These reflections should be contemplated to improve quality of care in both countries. Conclusions Following the Erasmus students' experiences, this study has identified some differences and similarities in the nursing educational and organizational systems between Spain and the United Kingdom and the differences and similarities in the clinical learning process of nursing students from Spain developing their training abroad.
Regarding educational features, the students highlighted the following factors, critical in the British system: the figure of the mentor and the continuous communication and good rapport, a more humanistic curriculum, and more facilities to enter university. When considering structural matters, the students found an increased variability in the hierarchy of British nurses, less technical but more humanistic care, rigid protocols and register, and, generally, a better communication and planning of nursing care.
The students described their emerging needs during their clinical training abroad. Particularly significant is the communication problem, which does not begin or end with language proficiency.
The students also explained the different strategies used to cope with problems; in adopting these tactics critical thinking, reflection in clinical action, and the feeling of autonomy and participation experienced by students have been fundamental. Conflict of Interests None of the authors have any conflict of interests to disclose. References 1. Alcoy, Spain: Marfil; Milne A.
Promoting culturally competent care: the Erasmus exchange programme. Nursing Standard.
Problems encountered by students who went abroad as part of the Erasmus programme and suggestions for solutions. Journal of Instructional Psychology. The convergence process in European Higher Education and its historical cultural impact on Spanish clinical nursing training. Nurse Education Today.
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Vermunt J. Relations between student learning patterns and personal and contextual factors and academic performance. Higher Education.Psicologia de la forma. A Theory of Cognitive Dissonance. It has the nature of a personal document that stores the formative history or the daily experience in class and serves as a tool for communication with professors [ 11 ]. Berkeley: University of California Press, Information networks were based on caravels, wagons and horsemen; the machines were automatons and navigation devices belonging to merchants and the military.
In this context, this paper explores the representation of Computer Technology and Digital Networks from the perspective of Barthes' semiology, using his ideas about connotation and mystification, and how they infuse and naturalize ideological discourses. London: Penguin,